Say goodbye to dull, brittle blonde hair with this revolutionary purple shampoo bar! This unique, one-of-a-kind product contains Biotin to reduce dullness, strengthen, and boost shine. Neutralize unwanted yellow tones and brassiness for gorgeous, vibrant locks. Plus, it's safe for color-treated, highlighted, & natural hair. And by choosing this bar, you're helping reduce single-use plastic - that's two bottles of liquid shampoo/conditioner saved! Get stunning blonde hair—with a side of sustainability.